Food Wholesaler Insurance: Intelligent Food Labels

Food Wholesaler InsuranceRestrictions and requirements on food are much more stringent. Consumers are increasingly demanding to know more about food sources. Free-range, sustainable, organic; new buzzwords have entered the food industry’s conversation. And the technology is following suit.

Thinflim Electronics announced a deal with U.S. packaging giant Bemis Co. to create a printed electronics system for consumer product, healthcare and food companies, according to Forbes. Thinfilm has been working on low-cost sensor tags containing rewritable memory that can be placed on anything- from a bunch of bananas to a bottle of pills. The tags can collect various types of information, from the environmental conditions the fruit has passed through, to how long it took to travel from the factory to the distribution outlet.

The system would allow companies to tag, track, and collect information wirelessly about products they ship. CEO of Thinfilm Davor Sutija discussed the implications:

“When you have an integrated system that is providing sensing and intelligence to the package, you’re adding value that makes that package more valuable…It is going to create much better user confidence that the products are of optimal quality. It will be a differentiator for those who use these packages.”

The technology has specific potential for perishable products. The labels can be placed on nearly any surface, and ideally will prevent any ill effects of iffy storage conditions or food poising. Thinfilm expects the labels to appear on foods in 2014.

As a food wholesaler and distributor, you have unique insurance needs. Vreeland Insurance provides innovative New Jersey Food Wholesaler insurance solutions. We will not only put together a comprehensive food wholesaler and distributor insurance program, but we’ll also help to evaluate your overall financial assets and operations to advise you on important areas of risk transfer, vendor agreements, food safety and quality, food spoilage, dependent supplier exposures, and product liability.

What’s more, we can help you with implementing Food Wholesaler Insurance safety programs to help reduce work-related accidents, lower direct and indirect costs, increase productivity, and improve your bottom line. Contact us today for more information.

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