Liquor Store Insurance: Hurricane Parties Spike Sales

What happens when the power goes out? Well batteries, bottled water, generators and board games are a must when preparing for a Hurricane. With this unpredictable weather that we’ve had in the past year, it’s good to prepare for the next catastrophe. Liquor Stores here to help.

For those who have nothing better to do than wait out the storm, ‘Hurricane Parties’ are a decent way to cope. These parties have caused Liquor stores to see a spike in business as people prepare for the upcoming weather as attempt to manage with being at home for a few days, possibly without electricity.

“Everybody’s saying that if they’re going to be stuck inside, they want to be happy,” said Ron Cesare, who manages Liquor Saver in Somerville.

Wayne resident John Reeves took the weather warnings seriously and pre-ordered a half-keg of Land Shark from the Bottle King on Route 23.

“Not a bad way to spend a rainy day,” he said with a smile.

With Liquor Store Sales up about 30 percent, Hurricane parties are a helpful boost. “I heard a lot of people say, they are throwing hurricane parties,” Norton said. “They are buying everything.” Vreeland Insurance understands the risks that your liquor store takes to stay in business.

Whether it’s a hurricane or a liability issue, Vreeland Insurance provides an outstanding specialty insurance program for the New Jersey liquor stores. We understand the exposures and challenges you face, including crime, responsible server practices, and customer employee safety, among other key issues. We’ll show you how to mitigate or avoid many of the risks you face, and some you may not even be aware of.

Contact us for more information about how we can serve your business insurance needs. Call us at 877.755.3767.

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