Clean is an uncommon word when it comes to competition in the cleaning services business. In any given week you can look in the local newspapers and will likely see an advertisement for multiple cleaning services. Vreeland Cleaning Service Insurance understands how hard it can be to make your cleaning business profitable, so we decided to conduct some research and provide some tips to get a cleaning business started and, if you already have a business up and running, a few tips to maximize your profits.
1) Focus on one set of clients – Your audience is everything, and the more you broaden that range the harder it is to sell yourself. Finding your core competitively is where you should focus, thus if you are great at interacting with professionals & cleaning businesses, you should probably focus your niche in the corporate sector. If you are planning on placing an advertisement in the paper, be sure to mention that you will clean businesses. There may be a local business owner reading your advertisement and a cleaning contract might be in your future if you do a good job.
2) Advertise – If you are planning on placing an advertisement in the paper, be sure to focus on your niche. There may be a local business owner reading your advertisement and a cleaning contract might be in your future if you do a good job. In addition to local papers, developing fliers and business cards to leave on community bulletins & doorsteps is a great cheap way to reach your average homeowner. Once your clients are secured ask them if they would refer your business. A referral is one of the most influential forms of advertising.
3) Diversify – Once you have a steady niche client base, try expanding your audience. With many couples working full time, home cleaning often comes last on their list. Another target group you may want to target elderly or disabled individuals, business owners, store managers, or apartment complex owners. Owners or landlords of apartment complexes are an often profitable market that sometimes goes unnoticed.
4) Price Evaluation – If you have a cleaning business already running and you are not seeing an increase in new or returning customers, you may wish to rethink your fee scale. Many cleaning companies charge an hourly rate. Your rate can be anywhere from $25-$40. One way to check out the competition is to call around and get estimates from other cleaning companies and compare their services. This will allow you to come up with a realistic rate.
Whether you offer residential cleaning and/or commercial cleaning services to small offices and large industrial facilities, Vreeland Cleaning Service Insurance can develop a program for protecting your business against the myriad of risks you face. These risks include: employees getting hurt on the job, equipment breakdown that prevents you from finishing or starting a job, damage to the property of others, slips and falls at your premises, customer allegations of theft, and many others.
Our Cleaning Service Insurance programs include Commercial & Residential Cleaning Services or Janitorial Insurance Programs are designed to provide protection against these and other exposures. Call us at 877.755.3767, email us, or return the convenient form on this page.